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How to Design a Billboard in Photoshop (Step-By-Step)

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Hello everyone, today we will demonstrate “How to Design a Billboard in Adobe Photoshop.” This article will teach you how to design a billboard in photoshop. If you’re new to the site, don’t worry; this is a step-by-step lesson with screenshots of each stage.

Large billboards can be found on buildings, highways, and subways in many locations. Billboards are an excellent way to reach out to those passing by in high-traffic areas. Different billboard designs symbolize different items or services offered by a corporation.

 Different types of billboards are available in various shapes and sizes. Billboard design prices are still high right now. Not to mention that social media has made digital billboards ubiquitous.

Many billboard design samples are available online, and if you want to make your own, the step-by-step method below will help you get started.

Related: How to Make a Banner in Photoshop for Printing (All Essentials For Any Banner Desing)

Related: How to Make a Collage in Photoshop (All Steps with Pictures)

How to Make a Billboard in Photoshop

Before making a Billboard in Photoshop, the first thing is to set a billboard design document in Photoshop. The guide below allows you to start designing your own billboard from a simplistic point.

Over time, you can improve on your design expertise to create more intricate and beautiful designs.

After opening the Photoshop, we have to make a New Document & then we have to enter the dimensions & values for a billboard in order to do that:

In Photoshop, go to File > New. A window appears, allowing you to name the document as well as change its dimensions, resolution, and color mode. Name the document of your choiceSet the file to the following dimensions:

  • Width to 40 inches
  • Height to 20 inches
  • Orientation to Landscape
  • Resolution to 300 px or 72 px
  • Colour Mode to RGB

Then click Create.

How to Make a Billboard in Photoshop

This is the actual standard size of a Billboard Design.

Now here comes the designing of billboards in Photoshop, and we have to make a design in our mind about how this design will look, and then we’ll start making this. (You can also take ideas from different designers just for practice, and make your own unique designs.)

So, for this tutorial, I’m going to make an easy but very professional and eye-catching design for the billboard.

So Let’s Go For It!

Adding Images for Billboard Design:

I’m going to make a food banner for a billboard so for this design, First of all, we have to add a picture of a burger or any food you want in the background. I’m using a picture of a burger you can download from here: Burger Picture.

Now after adding the picture adjust its size & position according to your preference.

Adding Images for Billboard Design:

Adding Texts for Billboard Design:

Then the second thing is to add text to our banner. For this example, I’m using the two main texts as “Super”, “Delicious”, and “Burgers”. Then we’ll arrange that text on the left top side of the banner to keep it simple & clean.

Make some text smaller & bigger to get some hierarchy in the design.

The fonts I’m using for the texts are Badcats & Cheddar Gothic Rough.

After adding these main texts we can also add a text with the deal on it. The design and elements can change from design to design you do not have to copy the same design for every banner.

Adding Texts for Billboard Design:

Now add a brushstroke png below the main text and add a color overlay on it by right-clicking on the layer of brushstroke and going to the Blending option and selecting Color Overlay and add any color of your choice. I’m using an Orange one.

Then with the text tool add any deal on it. For this, I’m adding “30% Off” and making it Black colored.

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Note: To make the text more visible on the design make a new layer below the text layers and paint a black dot with Soft Round Brush having a size of 600 to 800 pixels and then decrease its opacity to 50%. This will add a black shadow behind the text to make the text more pop in the design.

Adding Contact Info. for Billboard Design:

The next thing of a banner on the billboard is to add contact info because we want our viewers to contact us after seeing the billboard so adding contact info is very crucial.

For that go to the text tool and add a contact no. in Montserrat Font and make it color white and make it a little smaller.

Now duplicate the layer by pressing Ctrl + J or Command + J or you can right-click on the layer and select duplicate layer.

Now change the text of the duplicate layer with the website name or email or anything you want your customers to contact.

Then place one text on the right bottom side of the billboard and the second on the left bottom side of the billboard design.

The alignment is your choice but focusing on keeping things simple is the ideal way of designing in these latest years.

Adding Contact Info. for Billboard Design:

Adding Logo for Billboard Design:

After all these details we should add the logo of the company. In order to do that, drag & drop the logo PNG on the document and resize it.

For this design, I’m going to place this logo on the right top of the design.

Adding Logo for Billboard Design:

There we have our design completed for the billboard. You can see it is really simple & easy to design as well as look very premium design.

Once you are content with your design, go to the File menu, click on Save As and select the file type you want for your billboard design.

Extra Retouching For Billboard:

For this design, we will add some extra retouches to make it look more eye-catching. For that purpose, Go to the Layers panel and select Color Lookup.

In Color Lookup select Crip Warm.

Then decrease its Opacity from 50% to 65%.

This will make it warmer and make it more pop-out.

Extra

Final Words | How to Design a Billboard in Photoshop

Billboards are often placed in high-traffic places, such as along highways and in cities, so that the maximum number of automobiles and pedestrians may see them. Billboard advertising is a great way to raise brand awareness and get your company (or product or campaign) in front of as many people as possible.

Related: How to Make a Business Card in Photoshop (Premium Quality)

Related: How to Make a Twitch Banner in Photoshop (8 Easy Steps)

So we’ve finally learned to design a billboard in Photoshop adding all the essential elements to it. I hope this article helped you.

Happy Editing and Have a Good Day!

Final Words | How to Design a Billboard in Photoshop

FAQs | How to Design a Billboard in Photoshop

What is the Standard Size of a Billboard?

Name the document of your choiceSet the file to the following dimensions:

  • Width to 40 inches
  • Height to 20 inches
  • Orientation to Landscape
  • Resolution to 300 px or 72 px
  • Colour Mode to RGB

Then click Create.

This is the actual standard size of a Billboard Design.

How Do You Design An Effective Billboard Ad?

  • The story must be conveyed through the billboard design. A written advertisement will be forgotten when people accelerate outside the roadway on it. The story will almost certainly be missing if your billboard is near a speed restriction.
  • Keep it brief and to the point.
  • Be loud.
  • Be vibrant & colorful in your design.
  • Examine your map.

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